Role: Freelance Designer
Client: The Range
Project: Brand Discovery, Logo Design, Retail Signage, Mural Painting
The Range is a music venue and bar featuring a 250 capacity room, with a full sound system, wooden dance floor, and a comfortable space for lounging, people-watching, partying, or hanging out with friends. Their team originally came to me requesting a large-scale mural to set a country-western ambiance in the main room. The project expanded into a branding exercise that resulted in a full suite of logo lockups that would grace their website, menus, and merchandise, and a hand-lettered, gold-gilded window sign that would catch the eyes of passersby, even from their second story vantage point.
Branding Initiative for The Range on The Commons:
Mural, Logos, Hand-Lettered Glass Gilding Window Sign, and Box Light Street Sign
Mural completed before opening, March 2016
Hand-lettered glass gilding in window facing the Commons, Completed September 2016
Branded Logo for Web and Window Sign
Banner Logo for Web and Light Box Street Sign
Icon Logo Options
Logos and Art Featured at: http://therangeithaca.com