Courtney Beglin

Role: Freelance Design

Client: Lisa Brodbeck, Energy Fox

Project: Branding, Logo, and Website Design

Lisa approached me looking for a logo and high-level brand styling for her website. Under the moniker Energy Fox, Lisa offers life and birth coaching through energy healing practices. I led her through brand discovery to establish her vision, encapsulating a sense of magic, whimsy, and mystery.

During icon ideation I explored two styles of hand-drawn sketching, continuous line drawing and minimalist illustrations, depicting spiritual symbolism through vignettes of moons, hands, foxes (Lisa’s expressed spirit animal), and Lisa herself. It was important to capture her personality through the brand, as her offerings are intimate and centered around sensitivity and emotional connection.

Together we dreamed up a mystical mark and soothing palette to enchant her audiences.

She selected two final logos: a primary horizontal lockup to live in her website header nav bar and third eye icon to represent her brand as a secondary mark.