Role: Creative Director
Company: Pacify
Teams: Creative & Marketing (5), Executive Leadership (8), Sales (4), Tech/Development (4), Client Success (3)
Project: Video Production, Marketing & Advertising, Branding, User Experience, Engagement
In 2022, Pacify filmed, edited, and released a client-facing demo video to promote our end-to-end platform experience. I spearheaded production, which consisted of:
Working with our VP of Client Success to write and revise the script copy, encapsulating the full product offering and experience.
Storyboarding all video stills and providing illustrations to share with the videographer
Overseeing the contracted videographer through concepting, storyboarding, and multiple revisions across design, copy, audio, and timing
The end result is a dynamic, informative, and relatable demo video that we have utilized across corporate sales pitches to close contracts (increase of 214%).