Role: Freelance Design
Client: Dylan Fitchett, Rockwell Recording Company
Project: Branding, Logo, and Website Design
Rockwell Recording Company is the production vehicle of DC artist, producer, and audio engineer Dylan Rockwell. Dylan approached me looking for a logo and high-level brand styling for his website. I led him through brand discovery to establish his vision of bringing the dreams of songwriters and artists to fruition through collaboration and creative input.
Citing the inspirational stylings of Jack White, Bob Dylan, Coca-Cola, and Cadillac, he envisaged a brand that evoked the classic era of rockabilly cool. I designed a hand-lettered logo reminiscent of Americana, gold-gilded window and chalkboard treatments, expressing Dylan’s mission to create, educate, and inspire his fellow artists.